Key Takeaways:
In a recent development, Jagermeister’s parent company has acquired Gin Sul, a German gin brand, expanding its portfolio. The company has also partnered with Dwayne “The Rock” Johnson to launch a new tequila brand. These moves are set to boost the company’s presence in the travel retail sector.
The acquisition of Gin Sul by the parent company of Jagermeister marks a strategic expansion into the gin market. With Gin Sul’s unique offerings and strong brand presence, this move is aimed at diversifying the company’s product range.
Furthermore, the collaboration with Dwayne “The Rock” Johnson on the tequila venture adds a celebrity endorsement to the company’s portfolio. Johnson’s star power and appeal are expected to attract consumers and drive sales in the competitive spirits market.
Overall, these strategic partnerships and acquisitions position the company for growth and success in the travel retail industry.
Read the full story by: ginraiders.com or ginraiders.com
